We analyse territories, access, seasonality, audiences and opportunities, turning local knowledge into practical guidance for travel professionals.
Practical exampleA TO wants to feature Basilicata: we identify suitable areas, themes, duration, periods and constraints.
DeliverableA strategic and operational destination report.
02In-depth local knowledge
We provide professional information on access, realistic timings, local features and opportunities that are difficult to assess from outside the region.
Practical exampleWe compare Matera, Vulture, Maratea, the Ionian Coast and Pollino for a specific audience.
DeliverableAn informed reading of the destination, not a generic list of places.
03Local supplier research
We identify accommodation, venues, producers, professionals and experiences aligned with the project, collecting information without making bookings.
Practical exampleWe source visitable wineries and artisan workshops suitable for small international groups.
DeliverableA reasoned shortlist of suppliers for direct contact.
04Site inspections and quality checks
We assess venues and services on site, checking access, consistency, practical features and potential concerns.
Practical exampleWe verify whether a masseria can genuinely host a thirty-person corporate meeting.
DeliverableAn assessment sheet with notes, images and key issues.
05Tailor-made itinerary concepts
We design cultural, food and wine, nature, spiritual and archaeological routes as professional content for travel agencies and tour operators.
Practical exampleWe create the narrative framework for five days across Matera, the Lucanian Dolomites and Vulture.
DeliverableA complete itinerary concept ready for the client’s own product development.
06Tourism product development
We help define audience, promise, themes, duration and competitive edge for a new Basilicata or Southern Italy product.
Practical exampleWe turn a generic rural stay into a recognisable slow-travel concept.
DeliverableProduct concept, positioning and structure.
07Roadbooks and destination manuals
We produce accurate daily programmes, operational guides, destination dossiers and manuals for professional use.
Practical exampleWe prepare an Italian or English destination manual for a TO sales network.
DeliverableAn editorial document ready for professional use.
08Sales and catalogue content
We create presentations, product sheets, web copy and sales materials that communicate the destination and product clearly.
Practical exampleWe produce the dossier used by an operator to present its offer to international buyers.
DeliverableCoordinated sales content ready for distribution.
We define positioning, audiences, messages and channels to improve the visibility of destinations and tourism businesses.
Practical exampleWe build a campaign promoting an inland area outside high season.
DeliverableStrategy, activity plan and communication content.
10Travel communication and media
Drawing on FullPress experience, we produce editorial content, press releases, web pages and media projects for tourism.
Practical exampleWe tell a destination’s story to both travellers and the professional market.
DeliverableA consistent editorial project, including multilingual content.
11B2B promotion and representation
We present local businesses and experiences to travel agencies and tour operators, without selling or confirming travel bookings.
Practical exampleWe introduce a Lucanian operator network to buyers interested in Southern Italy.
DeliverableDocumented commercial activity and qualified contact development.
12Introductions and opportunity matching
We connect professional demand with local supply, providing context while the parties negotiate and contract directly.
Practical exampleWe introduce an overseas operator to local suppliers aligned with its concept.
DeliverableSelected contacts with contextual information.
13Familiarisation visit design
We design the professional content and programme for site visits and fam trips; bookings and travel services remain with authorised parties.
Practical exampleWe define visits and meetings for a buyer and travel agent familiarisation programme.
DeliverableProfessional programme, information and supporting materials.
14B2B meetings, workshops and events
We organise professional meetings and travel-free events, including content, communications, secretariat, staging and technical services.
Practical exampleWe coordinate a workshop between local operators and buyers, without selling hotels or transport.
DeliverableEvent concept, coordination and materials.
15Training, speaking and webinars
We deliver sessions for agents, sales networks, tourism businesses and institutions on Italian destinations, travel, food, media, digital and artificial intelligence.
Practical exampleWe create a sales-network webinar or a talk on how AI is changing the relationship between destinations and travellers.
DeliverableA tailored session, slides and reference materials.
16Tourism intelligence, trends and innovation
We study travel trends, traveller behaviour, digital channels and the impact of artificial intelligence on destination visibility and promotion.
Practical exampleWe assess how a destination is searched for, described and recommended online, identifying opportunities and weaknesses.
DeliverableA strategic report with scenarios, priorities and recommended actions.
