Incoming consulting · Italy
Incoming consulting in Italy
From destination insight to new tourism products. We support Italian and international travel agencies and tour operators with destination analysis, itinerary design and the identification of opportunities throughout Italy. Basilicata and Southern Italy are established areas of expertise, not geographical limits to our work.
Who we work with
Consulting for travel agencies and tour operators
Looking to add new Italian destinations to your portfolio, develop products for an international market or connect several regions in one itinerary? We start with your objectives and audience, assessing themes, seasonality, accessibility, realistic travel times and market opportunities.
We deliver a professional consulting project your team can use: concepts, operational guidance, itinerary outlines and supplier-selection criteria. Contracting, booking and the sale of travel services remain the responsibility of the client or the licensed travel operators involved.
Four areas of support
- Destination consulting: analysis of territories, destination identity and market opportunities.
- Travel product design: concepts, themed itineraries and experiences aligned with the target audience and season.
- Partner research: preliminary identification and assessment of accommodation providers, guides and local operators.
- Incoming consulting: strategic support to introduce or reposition Italian destinations within a travel portfolio.
Geographical scope
Italy-wide scope, with deep roots in the South
We work on projects covering individual Italian destinations, whole regions or multi-region itineraries. Each assignment begins with your requirements and an assessment of the expertise and partners needed in the destination concerned.
Our direct knowledge of Basilicata and Southern Italy is a particular asset for projects involving, for example, Matera, Pollino, inland destinations and neighbouring regions. We can also support projects across Central and Northern Italy, developing an approach suited to the target market.
A tailored service
- New destinations for Italian or international travel portfolios
- Multi-region itineraries and connections between destinations
- Themed proposals: culture, food and wine, nature and villages
- Seasonality, trip duration, accessibility and audience analysis
- Professional dossiers and tourism product development guidance
A practical example
From a target market to a new Italian itinerary
A tour operator wants to feature new destinations in Italy. Our consulting process follows four steps.
Objective
Define the market, travellers, themes, duration, travel period and indicative budget.
Analysis
Compare destinations, accessibility, seasonality and possible connections.
Concept
Develop the product concept, itinerary outline and partner-selection criteria.
Delivery
Provide an operational dossier; the client manages contracting, bookings and sales.
Developing a new incoming travel product in Italy?
Tell us about your target market, destinations and objectives so we can define the scope of our consulting support.